Simulive Virtual Event with Interactive QR Scan

The project

SoftwareONE needed to connect with attendees at a virtual SAP Sapphire event. LemonTree contributed as content partner to a campaign led by The MRN Agency, combining prerecorded video with interactive audience engagement.

The production brought together nine LemonTree creatives, with three assets delivered over 30 days.

The event experience

A 15-minute prerecorded panel recreated the feel of a live discussion, bringing together a Silicon Valley moderator and SoftwareONE specialists in Sydney and Melbourne. A Q&A and custom QR code gave attendees a way to reach panelists and exchange contact details.

The wider campaign also included a 90-second film introducing SoftwareONE's capabilities and SAP expertise. The MRN Agency led the strategy, panel production, and international coordination; MUSE credits Michael Deng of Lemon Tree as Content Partner.

Our production approach

LemonTree's producer model connects creative work to a brand's business goals. We translate the brand's objectives and context into a creative brief, oversee production, and offer data and ROI analysis after launch.

That approach grew from conversations with around 50 marketers: they wanted creators who understood their business goals, a style that matched their brand, and video work they found engaging.

The results

The video helped generate 275 leads during SoftwareONE's SAP Sapphire event, with an estimated additional revenue gain of $2.7M.

The collaboration led to internal referrals within SoftwareONE and two further projects with LemonTree.

Recognition

The SoftwareONE SAP Conference campaign received a 2021 MUSE Creative Awards Gold award in Experiential & Immersive — Live Experiences. The award entry names The MRN Agency as entrant and credits Michael Deng / Lemon Tree as Content Partner.